Are you a vivid cricket follower? If yes, then you have watched 11th edition of the Indian premier league and you would not have missed the advertisement of Dream11 featuring previous Indian skipper MS Dhoni. In India, online fantasy gaming has witnessed a boom because of the number of operators in the country doubled up to 60 from 30 by the year 2017. Dream11 has contributed about 90% of the market share in the industry.
By adding confidence in this industry, the user base has seen drastic growth from 20 lakhs (2016) to 2 crores (2017). In fact, the number increased to 4croer after seven weeks of the Indian premier league. In this point, India is set to beat Canada and United States who have 5.93crore Fantasy sports users.
Harsh, the founder of the Dream11 and chairman of IFSG has enjoyed this success after ten years of learning experience from mistakes. Harsh Jain has started this journey in 2008 and learned many things to enjoy this huge success. Presently, fantasy sports are being accessed by fans in both metro and non-metro cities. The main key to engaging with more people is building credibility, Harsh said.
Dream11 brand ambassador is Dhoni and the company is partnered with ISL and the NBA to work comprehensively. These are the important aspects, which develop lots of credibility about the venture in user minds. As a result, people begin having faith and trust in the company products. By the end of 2019, the user will get all their favorite sports under a single roof.